The 4C’s of Accountability
About This Project
The 4C’s of Accountability by Don Markland
Management, leadership, and sales books all drive home the same point when it comes to accountability:
“Accountability is the glue that ties commitment to the result,” Bob Procter
If you can’t hold yourself accountable, you can’t be successful at sales.
The problem is, as sales professionals, we tend to notice the lack of accountability in everyone else and not in ourselves. This ultimately hinders our productivity, stunts our execution, and devastates results.
About the Author:
Don Markland is the founder and CEO of Accountability Now™, an Executive Coaching, Sales, and Strategy company that works with entrepreneurs, small business owners, and developing leaders across the world.
Accountability Now™ currently partners with clients in five countries and specializing in industries such as digital marketing, hospitality, e-commerce, home services, and personal services. Having been featured on Ted, Forbes, multiple podcasts, and more, Don’s sales and entrepreneurship expertise continues to be in high demand.
Don is also the leading sales executive with 411locals, one of the fastest growing SEO specialization companies in the country. Prior to Accountability Now™, Don was the Chief Revenue Officer for MoneySolver™ the leading digital marketing-focused tax relief firm in the U.S. Don joined them in 2016 and helped them nearly triple revenue in as many years as they focused heavily on improved sales processes, enhanced marketing relationships, and streamlined service delivery.
Prior to MoneySolver™, Don spent time as a Global Customer Care Executive for Amazon in Jamaica. He has also managed $100M Care Centers for State Farm Insurance, All State, and Geico. Don spent time in the startup world as Chief Operating Officer for Launch Leads, a BPO start up in Salt Lake City, Utah where he helped them achieve record performance in both client and revenue growth and was named to Utah Business Magazine’s Top 40 under 40 for leading businesses executives in the entire state.
Prior to Launch Leads, Don spent the previous 12 years with Focus Services, a BPO, helping them grow from $7M to over $45M in under five years. He’s an avid reader and lives in St. Augustine with his amazing wife and three wonderful children.
